Chinese Brands Face Challenges in Overseas Expansion

Chinese Brands Face Challenges in Overseas Expansion

This article delves into the common reasons for the failure of domestic Tmall brands going global, including product-market misfit, inconsistent visual identity, target market deviation, and organizational structure issues. By analyzing successful cases such as Zeesea and Kaleidos, it provides a guide for domestic brands to avoid pitfalls when expanding overseas. It emphasizes the importance of thorough market research, localization strategies, and a long-term perspective for sustainable success in the global market.

12/29/2025 Logistics Industry Insights
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Petal Engine Boosts Crossborder Ecommerce with Onestop Solution

Petal Engine Boosts Crossborder Ecommerce with Onestop Solution

Huawei launched the Petal Engine Independent Website Solution to empower Chinese brands going global. Based on Huawei's years of cross-border e-commerce experience and cloud technology, this solution provides a one-stop service covering website building, product management, order management, cross-border payment, and logistics tracking. It also offers abundant traffic sources and security guarantees, helping sellers quickly establish websites, cover global markets, share Huawei's digital capabilities, and jointly build a new overseas ecosystem.

12/30/2025 Logistics Industry Insights
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Air Fryer Sales Soar Globally Despite Economic Slump

Air Fryer Sales Soar Globally Despite Economic Slump

Despite the global economic downturn, air fryers have become increasingly popular due to their energy-saving, convenient, and healthy features. This article analyzes the reasons behind the surge in popularity of air fryers in the UK and the global market, exploring the underlying market logic, industry landscape, and competitive dynamics. It also discusses how cross-border e-commerce sellers can seize opportunities in the small appliance market and stand out in the intense competition.

12/30/2025 Logistics Industry Insights
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WCO Promotes Green Customs for Sustainable Trade

WCO Promotes Green Customs for Sustainable Trade

The WCO's 'Global Green Customs Conference' brought together experts in trade, customs, and environment to discuss border environmental protection. The conference focused on topics such as the circular economy, waste trade, timber trade, and HS code classification, emphasizing the crucial role and responsibility of customs in promoting green trade, combating illegal trade, and building a sustainable future. The conference aimed to strengthen international cooperation, raise public awareness, and collectively address global environmental challenges.

12/30/2025 Customs Knowledge
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Latin American Brokers Praise WCO Trade Reforms

Latin American Brokers Praise WCO Trade Reforms

At the Latin American Association of Customs Brokers Congress, the WCO was lauded for its efforts in advancing customs modernization and fostering cooperation. The WCO's Economic Competitiveness Package aims to streamline customs procedures, strengthen international collaboration, promote technology adoption, and deepen public-private partnerships to enhance global trade efficiency. Latin America is actively implementing modernization measures like e-declaration. Customs brokers need to improve their professionalization, digitalization, and cooperation to jointly promote global trade.

12/30/2025 Customs Knowledge
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US Air Freight Embraces Drones Automation for Ecommerce Growth

US Air Freight Embraces Drones Automation for Ecommerce Growth

The US air freight special line is undergoing a transformation driven by drones and automation, improving timeliness and reshaping costs. Small and medium-sized sellers should embrace shared logistics networks, optimize inventory strategies, and consult professional advisors to adapt to the technological iteration of international logistics and gain a competitive edge. Buyun.cc provides intelligent price comparison services to facilitate efficient transportation, helping businesses navigate this evolving landscape and optimize their supply chains for faster and more cost-effective delivery solutions.

11/03/2025 Logistics Industry Insights
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Prologis IBI Highlights US Industrial Real Estate Trends

Prologis IBI Highlights US Industrial Real Estate Trends

The Prologis IBI index reveals a complex picture of the US industrial real estate market: low vacancy rates and rising rents coexist with slowing demand and potential oversupply. The report forecasts a future supply shortage, advising businesses to plan early, adopt flexible leasing strategies, and optimize their supply chains. Companies should capitalize on market opportunities while mitigating potential risks. This includes proactive planning for future space needs and strategically leveraging market fluctuations to secure favorable lease terms and optimize logistics networks.

11/03/2025 Logistics Industry Insights
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Guide to Air Freight Logistics at Brahman Airport BRH

Guide to Air Freight Logistics at Brahman Airport BRH

This article provides an in-depth analysis of the Brahman Airport (BRH) code and introduces how to leverage a powerful airport information query system to quickly grasp global airport information. It covers air freight clearance requirements, cargo label marking specifications, and the preparation of accompanying documents. This aims to facilitate the safe and efficient arrival of air cargo at its destination and improve business efficiency by providing key information about airport codes, clearance processes, and global airport locations.

09/29/2025 Airport Codes
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